Da You :: Prosperity
Supreme offering
Da You refers to a year of abundant harvests. It is the image of the bright and pervasive summer sun bringing everything to maximum growth. In financial matters it is specifically about appropriate generosity, fiscal responsibility, and successful asset management.
Through good management, prosperity is established and, through generosity, prosperity is translated into great benefit.
The Zhouyi does not suggest that great wealth is a measure of great success; indeed, it warns about the (psychological/social) burdens that accompany both the desire for and acquisition of wealth and power.
Acquisition leads to loss, if you are not generous. The Zhouyi philosophy of wealth is that it should circulate through honesty, modesty, and cooperation. Prosperity only becomes a great benefit through timely and graceful spending. It is important to manage true and lasting wealth (qi) without being trapped or distracted by the ephemeral value of its material symbols.